The Finale of the Future Store Challenge took place on Thursday, June 23rd, in Defacto Headquarters in Nuremberg.

3 startups presented their project in front of a jury compound of managers and experts in the field of the sale.  

The participants had to propose new concepts, technologies or innovative ideas to transform the shopping experience.

Discover the best moments of this finale and thanks to #FutureStoreChallenge!


FINAL RANKING with Nadina Frehner and Wilhelm Steitz. 

ShoeSize.Me provides customers with a precise shoe size recommendation for every shoe model within a blink of an eye.Why? Shoe sizing differs from country to country, from brand to brand, and even from model to model. Not being able to try on shoes you buy online not only leads to costly returns, but in many cases even discourages people from buying shoes online. We make online shopping easier and safer.




ScanAd with Vincent Dartigues.

ScanAd helps retailers and department stores resolve two challenges:
- Improve ability of their communication & advertising campaigns to drive footfall, increase sales
and loyalty,
- Help brands optimise in-store communication and promotions.


 Vantastec System

Vantastec System avec Carsten Detzer. 

MOODBOARD : a totem made for fashion advertising
The moodboard is a digital signage totem exclusively created for fashion industry demands.
Several scans detect the user in front of the device automatically in seconds, therefore projecting a streamed mirror image of the adaptable clothing.


We want to thank all the participants and specially Defacto, Breuninger, Adler and all the collaborators for this great adventure! We hope to see you soon for a next challenge!

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Individual challenge


  • 1Co-working opportunity with our sponsors
  • 2Possible trade agreements
  • 3Visibility among the key players of the retail industry
  • 4Introduction to Venture Capital Partners


  • CharLi Charger
  • Pharmanity
  • Commercité.com
  • Headoo
  • MyMoney
  • Jump Queue
  • DeeWee
  • SmartPixels
  • twipbox
  • Braineet
  • Card Line Concept
  • Breaksurfing
  • ECHY

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